The Journey Of José Henrique Borghi In Advertising

José Henrique Borghi was born in Presidente Prudente. He founded the advertising agency, Borghi Lowe. Its name has been changed to Mullen Lowe Brazil. José Henrique Borghi is one of the most creative minds in Brazil today.

He has launched really good campaigns. One of these was the famous Parmalat campaign. Here children had appeared dressed up in costumes as stuffed animals. The most popular chorus in Brazilian cuisine, “É o Amor” also came from his agency.

José Henrique Borghi was undecided about his career till the third year of his high school. His sister decided to help him and took him to the Castro Neves Theater. There was a presentation of commercials being made here. All of them had won awards at the Festival de Cannes. This was when José Henrique Borghi decided what he wanted to do with his life.

He earned his graduation degree in advertising from the Pontifical Catholic University of Campinas. Today José Henrique Borghi is the Co-Chief Executive Officer of Mullen Lowe Brazil.

It was in 1989 that José Henrique Borghi started his career with Standard Ogilvy. For many years he worked at other reputed agencies like Talent, FCB, besides DM9 / DDB and then at Leo Burnett. It was in 2002 that José Borghi and his partner Erh Ray decided to form the BorghiErh agency. This agency had a small start in the backyard of Erh’s house.

It was in 2006 that BorghiErh agency was sold to the foreign network Lowe. This led to the company making 98% growth in 2009 over 2008. There was a collection of over 634 million reais in 2009. The Brazilian Institute of Public Opinion and Statistics gave it the 4th position among the advertising agencies in Brazil that year.

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