Among the things that advertisers learn is the importance of having fun. If one takes the time to learn how to have fun with the advertising process, then he is going to be able to gain a lot of success for himself and the clients that he is working with. For one thing, when people wind up with an advertising service that shows a lot of passion, then they will be confident that they are going to get a lot of business from customers. In order to find the right advertiser, one needs to look at the track record of the ad agency.
One advertiser that has a lot of fun with the ad campaigns he puts together is Jose Henrique Borghi. He is an advertiser that has a lot of passion for what he does and makes sure that he delivers the best work possible for his clients. With his advertising, clients have their expectations exceeded. There is a lot that goes into the advertising work he brings forth. One good thing is that Jose is willing to address all of the factors because he enjoys advertising for his clients. He takes many innovative approaches to advertising that gives clients they boost they need.
Among the factors he deals with in his ad campaigns are the music, the actors, the character, the overall story, and many others. He also keeps in mind the crowd that the client wants to reach and how the client wants to reach them. Once he gets the idea of what the client is looking for, then he will do everything to not only serve the client, but also exceed the expectations that he has. This would make sure that the client is satisfied and willing to have a really successful ad campaign for his company.
José Henrique Borghi was born in Presidente Prudente. He founded the advertising agency, Borghi Lowe. Its name has been changed to Mullen Lowe Brazil. José Henrique Borghi is one of the most creative minds in Brazil today.
He has launched really good campaigns. One of these was the famous Parmalat campaign. Here children had appeared dressed up in costumes as stuffed animals. The most popular chorus in Brazilian cuisine, “É o Amor” also came from his agency.
José Henrique Borghi was undecided about his career till the third year of his high school. His sister decided to help him and took him to the Castro Neves Theater. There was a presentation of commercials being made here. All of them had won awards at the Festival de Cannes. This was when José Henrique Borghi decided what he wanted to do with his life.
He earned his graduation degree in advertising from the Pontifical Catholic University of Campinas. Today José Henrique Borghi is the Co-Chief Executive Officer of Mullen Lowe Brazil.
It was in 1989 that José Henrique Borghi started his career with Standard Ogilvy. For many years he worked at other reputed agencies like Talent, FCB, besides DM9 / DDB and then at Leo Burnett. It was in 2002 that José Borghi and his partner Erh Ray decided to form the BorghiErh agency. This agency had a small start in the backyard of Erh’s house.
It was in 2006 that BorghiErh agency was sold to the foreign network Lowe. This led to the company making 98% growth in 2009 over 2008. There was a collection of over 634 million reais in 2009. The Brazilian Institute of Public Opinion and Statistics gave it the 4th position among the advertising agencies in Brazil that year.
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Jose Borghi is one of Brazil’s top leading creative talents in the arena of commercial publications using a broadcasting medium. But this was not always the case. Jose had a complex time discerning exactly what he wanted to be when he grew up. Before he even reached high school this thought troubled him greatly. His sister took him out to a theater to try and help Jose reach beyond this depressive block to his creative thoughts. They went to a theater where a great amount of successful videos regarding advertising commercials were being presented. They were so successful that they had all won famous awards of golden lion trophies.
After the event was over, Jose had realized his future career path. He would aspire to win one of those gold statues for his very own, and eventually he did just that. Jose attended the university PUC-Campinas and graduated with a respected degree in Advertising. This helped Jose with the courage to proceed to working at Standart Ogilvy, a very famous Brazilian advertising company. After this Jose decided that he and his best friend would form their own company, BorghiErh, and they produced highly successful commercials from their company.
Their success gained the attention of another famously successful advertising firm, Lowe, who bought out Jose’s friend and changed the name of the new company to BorghiLowe. Success continued to happen for Jose and attracted further attention from the Lowe & Mullen advertising group, who decided to merge with BorghiLowe, updating the name to what is now Mullen Lowe. This is where Jose launched his most famous commercial, the “Mammals Parmalat,” a commercial about dancing and singing children wearing animal costumes as they sang popular jingles. The commercials is still talked about among many Brazilians as being highly memorable. SEE MORE